Little Wins on the Underground

Little Wins, by Paul Lindley

Everyone was a winner on the Underground this week as The Book Fairies headed out laden with copies Little Wins by Paul Lindley.

About Little Wins

There are some 400 million people worldwide whose creativity, imagination and determination put the rest of us to shame. They are experts in their field, despite having no experience to speak of. Once, you were one of them too. They are toddlers – and they hold the key to unlocking our creative potential as adults.

In Little Wins: The Huge Power of Thinking Like a Toddler, Ella’s Kitchen founder Paul Lindley reveals the nine characteristics and behaviours that we can all learn from recalling our toddler selves. From attention-grabbing tactics that would humble most marketing experts to the art of thinking divergently, Lindley shows how much we’ve lost in getting old – and how we can get it back. Never mind growing up; it’s time we grew down.

Who found a copy of Little Wins?

About Paul Lindley

Paul Lindley is an award-winning British entrepreneur and children’s welfare campaigner. He founded organic baby and children’s food brand Ella’s Kitchen in 2006, naming it after his daughter, and later launched organic toddler toiletries brand Paddy’s Bathroom, named after his son. He also co-founded a social enterprise called The Key is E with former child soldier and international hip-hop artist Emmanuel Jal. He was previously deputy managing director of Nickelodeon UK.

If you missed out on getting a Little Win on the Underground, you can always head to to grab yourself a copy!

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