My Beautiful Shadow, by Radhika Jha

Beautiful London, beautiful people and copies of My Beautiful Shadow, by Radhika Jha. The Book Fairies traveled the length and breadth of London hiding copies for lucky finders.

Are you hunting for a book today? The Book Fairies have hidden copies of My Beautiful Shadow by Rhadhika Jha around the London Underground.. pic.twitter.com/D2kYMb81da

— Books Underground (@BooksUndergrnd) March 15, 2017

Just admiring My Beautiful Shadow before my drop..ahem…I mean the book, By Radhika Jha @JacarandaBooks of course! Will you find one today? pic.twitter.com/EVfR5QUMxd

— Emma Weiss (@MadameWeiss) March 15, 2017

We're celebrating #LBF17 with these fabulous copies of #MyBeautifulShadow. Enough to turn anyone's head! 💜💫📚 @JacarandaBooks pic.twitter.com/012xjl3WD2

— BOTU Book Fairies (@BOTUBookFairies) March 15, 2017

If you travel around Temple and Embankment this lunchtime you may find a nice surprise… #mybeautifulshadow thanks to @JacarandaBooks 😁📖 pic.twitter.com/SKZAbw0Nga

— Books Underground (@BooksUndergrnd) March 15, 2017

Nothing shady going on here, Guv, just @BOTUBookFairies leaving copies of #mybeautifulshadow by #RadhikaJha thanks to @JacarandaBooks pic.twitter.com/4jVETbxwOt

— Books and Wine (@booksandwine76) March 15, 2017

The @BOTUBookFairies have given one station away, do you recognise the others? If so a copy of #mybeautifulshadow is waiting for you! pic.twitter.com/DRhRe6DkkM

— Books and Wine (@booksandwine76) March 15, 2017

About M Beautiful Shadow

Kayo is a young Tokyo housewife and mother. Outwardly, she is no different from other young mothers. But she has a secret. She belongs to a kind of a club. It involves beautiful clothes and accessories and is the most important thing in their lives. The club makes it possible for Kayo to escape the tedium of her life, and to embrace a dazzling new world. But it quickly becomes an obsession, a drug, the way to both paradise and hell. Can she find her way out of the dark underworld of debt, lies and prostitution? Or is she doomed to exchange one form of loneliness for another? A deeply absorbing novel about the ‘holes’ that suddenly appear in women’s lives, My Beautiful Shadow is also a powerful cautionary tale about consumerism gone mad.

Who found a copy of My Beautiful Shadow?

Look what I found on the tube today! And just when I needed a new book to read 😁 thanks @BooksUndergrnd pic.twitter.com/hzU5f01ltt

— Claire-Marie Hall (@clairemarie612) March 15, 2017

@BooksUndergrnd omg I never thought I'd find a book! Haha 😆😆 pic.twitter.com/RgCQfRlB2m

— Naiomi (@omimills24) March 15, 2017

About Radhika Jha

Radhika Jha (born 1970) is an Indian novelist who won the French Prix Guerlain award in 2002 for her first novel, The Scent.

If you missed your chance to find a copy on the Underground, then you can head to Hive.co.uk to purchase one.

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F.D. Lee

Author

"Books Underground is such a wonderful initiative; there is something wholly charming about the idea of free books hidden around the city, eager to be found and enjoyed. I feel very proud to have had my novel, The Fairy's Tale, included. Working with Cordelia and the Books Underground team was an absolute breeze as well, and I'd encourage authors and readers to add a little bit of book fairy magic to their days!"

Katie Brown

Headline Books

"I first worked with Books on the Underground on my campaign for The Letter for the King while at Riot Communications - they were supportive, organised and enthusiastic, and because of their willingness to be creative and adapt each 'book drop', it meant I was able to secure coverage with London Evening Standard and BBC Radio London Robert Elms show. I can't recommend them highly enough."

Stevie Hopwood

Usborne Publishing

"Books on the Underground are an absolute pleasure to work with and a real addition to any campaign. We were so excited when we could tie in our How Hard Can Love Be? giveaway on Valentine's day! Cordelia and her book fairies did a stellar job at traversing the underground lines and sharing the book love!"

The Marketing Team

Harper Collins

"We’ve been working with Books on the Underground for years and highly recommend them. A guerrilla marketing tactic, it’s a great way to break through the noise and support word of mouth buzz for upcoming new releases."

Anoushka Beazley

Author

"I am so happy that Books on the Underground exists. It is a genius of an idea and feel lucky to have discovered them when I did. They feel like literary Robin Hoods aka Cordelia and her merry book fairies."

Deborah Install

Author

I love the idea of Books on the Underground, and it was a pleasure working with the team behind it. Seeing someone pick up my book on a train and start reading it was just wonderful.

Aine Ryan

Oberon Books

The team at Books on the Underground were so friendly, making arranging everything really easy, quick and enjoyable. We loved following our books’ adventures online, and are planning our next project together already. It’s a clever bit of guerrilla marketing that gets more people reading!

Heidi Kingstone

Author

It was an absolute thing of beauty seeing the photos posted by The Book Fairies and I loved the excitement generated by Books on the Underground. What a wonderful concept to give books away and an author’s dream to spread the word to a whole new audience. It really felt like the day was sprinkled with fairy dust.